Making money isn’t about making money. It’s about creating a strategy that makes room for money to flow.
After coaching high-net-worth businesswomen for over 15 years, I’ve learned one thing:
If you can sell a $1,000 offer, you can sell a $100,000 offer. The mechanics don’t change—but your mindset, positioning, and pricing must.
Yet, too many brilliant women underprice themselves and overwork because they:
✔ Don’t know how to package what they do as premium.
✔ Struggle to believe people will pay them that much.
✔ Feel like high-ticket sales are harder than they actually are.
The reality? Premium clients exist. They’re waiting for you. But they won’t buy if you don’t position yourself for them.
This is how you shift from “charging what feels safe” to confidently selling five- and six-figure offers.
What Makes an Offer Worth $100K?
A $100K offer isn’t about price—it’s about perceived value.
I’ve seen women in this program go from struggling to sell $5,000 coaching to closing $50,000+ contracts with ease—without adding more work.
Take Christina Joy Whittaker. When she joined, she had no clients and no major speaking opportunities. In months, she closed a $50K contract, a $25K keynote, and built a multi-six-figure speaking & consulting business.
Why? Because she stopped selling services and started selling solutions.
High-net-worth buyers don’t pay for time. They pay for outcomes.
People invest at the highest level when they believe:
✔ The result is worth the investment.
✔ The opportunity is exclusive.
✔ The process is proven.
This is not about selling harder—it’s about positioning smarter.
The 3-Step $100K Offer Framework
Selling a high-ticket offer doesn’t require hard selling. It requires high-status positioning.
Step 1: The Offer Must Demand Premium Pricing
If you want to charge $100K, your offer needs to be structured accordingly.
A premium offer has:
✔ A high-value, high-impact transformation. Small problems get small price tags.
✔ Simple, clear deliverables. If it takes too long to explain, it’s not premium.
✔ A bold promise. Clients must see the ROI immediately.
Christina didn’t add more services to justify her price—she refined her offer to make the value undeniable. That’s the shift.
Step 2: Position Yourself as the Only Choice
If people see you as “just another coach” or “just another speaker,” you will always compete on price.
Women who sell at the highest level don’t sell offers—they sell positioning.
✔ Your authority must be undeniable. People invest in leaders, not service providers.
✔ Your brand must signal high status. High-value clients don’t buy from businesses that look average.
✔ Your sales process must feel exclusive. The more accessible you seem, the less valuable you appear.
Christina went from being a behind-the-scenes strategist to a top-tier speaker and consultant commanding premium fees.
She changed her positioning, and the revenue followed.
Step 3: Sell with Confidence & Control
If you hesitate when you say your price, you will lose the sale.
High-status clients don’t negotiate. They don’t ask for discounts. They don’t hesitate. Because they don’t have a scarcity mindset.
The moment you:
- Sound unsure about your price
- Justify your rates instead of stating them with authority
- Apologize or try to “explain” why your offer costs what it does
You lose the sale.
The women in my programs who scale fast don’t do it because they have better offers. They do it because they know how to sell powerfully.
Biblical Truth: Confidence in Your Calling
“I can do all things through Christ who strengthens me.” – Philippians 4:13
If you are called to build wealth, you are already equipped to do so. Doubt is not faith. Hesitation is not trust.
Your ability to sell with confidence is directly connected to your ability to believe in the value you bring.
You’re not just selling a service. You’re providing a solution that changes lives.
Your Next Move
If you are ready to create, price, and sell your first (or next) premium offer, Brand Class will give you the exact framework to do it effortlessly.
- Craft a premium offer that commands top-tier pricing.
- Refine your brand positioning to attract high-value clients.
- Master high-ticket sales with confidence and authority.
Your next level isn’t about working harder. It’s about selling higher.
