The difference between women who lead industries and those who stay stuck is not talent—it’s permission.
For 15+ years, I’ve coached women who are at the top of their game—powerful leaders, CEOs, and entrepreneurs. The ones who go from six figures to seven and beyond aren’t necessarily more skilled, more experienced, or even more visible.
They simply gave themselves permission to take up space at the highest level.
The question isn’t whether you’re ready. It’s whether you’re willing to step into what’s already yours.
If you’ve been shrinking, waiting, or second-guessing, this is your call to shift.
Why Most Women Struggle with Iconic Positioning
Being “great” is not enough to command power in your industry.
Too many brilliant, high-caliber women wait to be chosen instead of deciding to be seen.
✔ They diminish their voice to make others comfortable.
✔ They hesitate to own their genius out of fear of looking arrogant.
✔ They stay in spaces that feel familiar instead of stepping into higher rooms.
Your next level will require boldness that you haven’t accessed yet.
Take Rachel Luna. She had already built an incredible brand and was running live events. But when it came to positioning herself as an iconic leader, she wasn’t playing at the level she could have been.
When I sat down with her, I saw the shift she needed immediately. She needed to command her space differently.
✔ We refined her messaging to make her offer undeniable.
✔ We positioned her as a high-caliber leader—not just another speaker.
✔ She stepped on stage and closed $90,000 in sales in one day.
That is the power of deciding to take up space.
Your expertise is already enough. The shift comes when you stop waiting for validation and start operating as the leader you already are.
The 3 Iconic Brand Shifts That Change Everything
Becoming iconic isn’t about being famous—it’s about becoming the undeniable authority in your space.
If you’re ready to take your brand, visibility, and positioning to the highest level, these three shifts are essential.
1. Stop Marketing Like a Coach—Start Moving Like a Category Leader
If you’re still marketing your brand like a service provider, you will always compete on price.
Icons don’t market offers. They market movements.
- If you’re blending in, you won’t be remembered.
- If your messaging isn’t magnetic, people won’t be drawn to you.
- If your brand positioning doesn’t scream power, you will always fight to be taken seriously.
Rachel wasn’t selling a coaching program—she was selling a transformation.
When she owned that, she didn’t have to convince people to buy. They wanted in.
2. Claim Your Space in the Market—Without Hesitation
The world will not make room for you.
You either decide to take up space or you stay invisible.
✔ If you don’t believe you deserve to charge premium prices, clients won’t either.
✔ If you don’t step into high-caliber rooms, you won’t build high-caliber relationships.
✔ If you don’t see yourself as a leader, neither will your industry.
The shift that took Rachel from “respected” to “iconic” wasn’t a branding overhaul. It was a decision to step into her space fully and unapologetically.
The room is already yours. Walk into it.
3. Sell Like a Woman Who Knows She’s in Demand
Icons don’t chase. They attract.
- If you’re explaining your price too much, you’re not positioned properly.
- If you’re convincing clients to see your value, you haven’t made it clear.
- If your brand messaging doesn’t lead with authority, you will always feel like you’re trying to “prove” yourself.
Rachel’s biggest shift wasn’t in what she sold—it was in how she sold it.
When we refined her messaging, she didn’t need to push her offer. She positioned it powerfully and let the right people come to her.
That’s what makes an offer effortless.
Biblical Truth: You Were Never Meant to Play Small
“Neither do people light a lamp and put it under a bowl. Instead, they put it on its stand, and it gives light to everyone in the house.” – Matthew 5:15
You were not given vision, wisdom, and expertise to stay hidden.
Playing small does not serve you, your clients, or your purpose.
The moment you decide to be seen, everything changes.
Your Next Move
If you are ready to refine your brand, messaging, and positioning for maximum impact, Brand Class is the exact framework you need.
- Step into your industry authority without hesitation.
- Refine your brand message to attract high-status clients.
- Position yourself as a category leader—not just another coach.
The world is waiting for you to own your space. The only question is, will you?
